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The Icon of Icons Paul Rand, an acclaimed graphic designer near the 1950s, once stated in an interview at MIT,  "Design is so simple, that's why it's so complicated."  We see this so often. Think of the computer mouse. Very simple, right? Well, I'm sure some of you didn't know that the first production mouse, created by IBM in the 1980s, was expensive and unreliable. It wasn't until IDEO, a creative solutions agency, reinvented it while working with Apple for the release of...

The Beauty of Original Photography Your website is a part of your brand. This is pretty important, so we’ll say it again:Your website is a part of your brand.You might be wondering why this is so important, so let us explain. Ultimately, your website is another chance for you to share who you are with current and future stakeholders. From the colors, look and feel, down to the copy and pictures, a website should reflect a company’s overall brand, putting words into a visionary state. Today,...