How COVID-19 is Affecting Advertising & Marketing
Will the world stop turning because of COVID-19? Certainly not! Should you pause your advertising and marketing...well maybe. That all depends on if it is on-site retail or not. Are people watching more TV, scrolling social media, accessing information online, including visiting your website, ABSOLUTELY! Maybe it's time to build your brand (more people are at home watching tv, including local media). With media inventory high, the cost may...
Social media has brought negative and positive features to society, but when it comes to a company’s brand image, it has presented many positive characteristics, especially from a marketing standpoint. But what does it look like in 2022? The stats are in and we are ready to go through them with you to determine which platforms might be the best for you this year. Let’s go!
As many of you already know technology has changed over the last five years, and even more so in the last two. Advertising has also seen drastic changes over the last few years. In today’s digitally-driven world, businesses and organizations must adapt to stay relevant and competitive. One of the most effective ways to do this is through social media advertising. Whether you're a small startup or a large enterprise, social media advertising can help you reach a wider audience, generate leads,...
It’s been said over and over again — a promise by multiple different marketing and Search Engine Optimization agencies throughout the years:
Believe it or not, many companies today still fail to realize the impact a strong presence on social media can have on their business. While social media has been recognized as a way to take trendy selfies and stalk your crush (and other reasons of course), it also has a lot to offer for a wide array of businesses. For a business to truly capitalize on all of the marketing tools within its grasp, the power of social media marketing must be harnessed! Keep reading to learn 8 reasons why your business...
In a world where the word “googling” is an official word in the dictionary, the days of strolling down the street and stumbling upon a local business are long gone. Now, many people rely on the internet to research and discover the business that will satisfy their needs. But with so many businesses competing for the attention of the same customer, how can you ensure that your business stands out amongst the rest and is easy to find in a sea of websites online? Luckily, Google has foreseen this...
