Airfield 4-H might be set in the wilderness, but this website helped make their digital footprint easier to navigate (no compass required!).
As a nonprofit organization specializing in hosting conferences, facility reservations, family programming and equipment rentals, our main goal was to make sure that users had a pleasant experience and could find the information they needed, quickly.
We started simply, by answering the question “Who is using the site?” From there, we used our site planning processes to identify the most important areas of the site. Building a process map and flow, we segmented off information to where it best fit on the site. This website focuses on simple navigation, clear call-to-actions and real photography directly from the 4-H camp.
