Print advertising has the power to cut through clutter with information-rich and emotionally compelling graphics. An increase in media choice has led to an international state of distraction, but print invites a unique relationship with your consumer. Creating a tangible element, print allows your consumer to connect with your product and be informed.
80% of consumers are said to read or skim through
direct mail, but consumer response doesn’t stop there.
Print also drives decisions.
over 75% of respondents say they have made a purchase as a result of direct mail.
Paired with other mediums, print advertising is an unstoppable force in any market. In recent years the online market has expanded to great lengths. Yet as with any form of communication, Internet marketing does not win customers on it’s own.
Consumers receiving a printed catalog are twice as likely to buy online than those consumers who do not receive a catalog and 67% of online action is driven by offline messages.
Now more than ever, print advertising partners with a global desire to make a conscious environmental effort. 57% of all paper and paperboard waste were recovered from recycling in 2007. The world of print advertising has introduced many efficient options including earth-friendly inks, resizable stock, bindery, and packaging options to help you make a greener choice.
